Search Engine Optimization Specialist for your Business
One of our core competencies is Search Engine Optimization (SEO) for businesses that sell to a local or regional target market. Our local/regional SEO programs provide organic ranking results that number in the hundreds and thousands. These types of SEO results level the playing field for small businesses and dramatically increase their ability to attract more qualified visitors to their websites and turn those visitors into customers.
The Team at Carnes Consulting provides Internet Marketing solutions to small and medium sized businesses in Northern California communities of Sacramento, West Sacramento, Roseville, Rocklin, Folsom, Citrus Heights, Carmichael, Rancho Cordova, Orangevale, Fair Oaks, McClellan, Mather, Antelope, Rio Linda, El Dorado Hills, Cameron Park, Shingle Springs, Vacaville, Elk Grove, Stockton, Granite Bay, Penryn, Loomis, Grass Valley, Redding, Woodland, Davis, Auburn, Placerville, Jackson, Sonora, Reno, Tahoe, Yuba City, Marysville and Chico, . Our services include Search Engine Optimization (SEO), Social Media, Mobile Marketing, and Email Marketing.
We also provide a full set of Marketing Services, including logos, creative design and branding, messaging, pricing, marketing plans and execution, content and collateral creation, and sales readiness. Our internet marketing experts specialize in small and local business solutions to ensure that all companies, no matter the size, have the opportunity to gain the benefits of Internet Marketing and increase their revenue, even in a tough economy.
Search Engine Optimization
The Four key points of Search Engine Optimization
Our primary goal, of course, is to increase targeted traffic to your web site. But we need to accomplish a few other things first. There are four key points to any successful search engine marketing campaign:
SEO through Semantic Space.
First, we have to establish a clear picture of the words and phrases that will bring relevant visitors to your site, and what you want those visitors to do. Your best online audience defines your organization in their own terms. If your message is well-defined, then the terms that audience uses will overlap with the ones you want them to use; those terms will also bring you visitors that are most likely to convert into leads, customers, etc.. We call that overlap your semantic space. We use a proprietary data mining technique to find the terms and phrases that exist in that space, and back it up with audience and goals research. Semantic space is the foundation for your entire campaign.
Optimization through Search engine readiness.
Your site must be coded using clean HTML code that complies with current standards. That creates a site that a search engine can easily read and add to its index, and yields the best long-term results. A well-coded site forms the basis for a successful campaign with a high ratio of content to code and the kind of fast-loading, accessible structure that search engines love to see.
Search Engine Optimized Content & Structure.
Search engines look for text content – not Flash. They also respect structure: Your site structure should have the most semantically relevant information higher up in the site hierarchy, and each page on your site should use structural elements – heading, paragraph and other HTML tags – to indicate what’s most important. Search engines want to know what’s important about your organization. Show them that with content and structure, and your results will be more predictable.
Link Popularity.
Search engines also look for your site’s ‘popularity’ – Google, Yahoo and the other major search players want to see sites that have incoming links from other relevant sites. We will seek out relevant linking opportunities, free and paid. Resources include current Portent clients, online directories and press releases you submit to news wire organizations. We maintain an extensive database of directories and potential links for this purpose.
Truly ‘organic’ search engine marketing improves your ranking while improving the quality of your overall Internet marketing campaign. Note that accomplishing each of these goals will improve the overall value of your site, too: Improved HTML code will increase usability; content will teach visitors more about your product; increased link popularity will increase the legitimacy of your site.
We are proud to serve the business in Sacramento, West Sacramento, Roseville, Rocklin, Folsom, Citrus Heights, Carmichael, Rancho Cordova, Orangevale, Fair Oaks, McClellan, Mather, Antelope, Rio Linda, El Dorado Hills, Cameron Park, Shingle Springs, Vacaville, Elk Grove, Stockton, Granite Bay, Penryn, Loomis, Grass Valley, Redding, Woodland, Davis, Auburn, Placerville, Jackson, Sonora, Reno, Tahoe, Yuba City, Marysville and Chico.